As we’ve written in the past, perhaps no other area of retail is more sensitive to evolving consumer preferences and expectations, than fashion.
The new wave of ethical consumer trends reshaping the fashion industry
Infographic: Hot or not? The sectors most likely to be referred.
Are there some products and services which are more likely to be recommended to friends and family than others? And what impact does age and gender have on the likelihood to refer?
Following on from our recent infographic on the characteristics of a referable brand, our research also examined the most frequently referred products and services split by demographic. From the revealing insights we have compiled this great infographic.
Tailor-made referral program is perfect fit for footwear retailer Schuh
Carrie Bradshaw once said "There are two things you can never have too many of. Good friends and good shoes". So referral marketing for a shoe retailer makes perfect sense; a way to tap into the conversations between friends as they discuss their favourite shoe brand.
No wonder then, that in just a few short months, footwear retailer Schuh, is seeing great results from their refer-a-friend program.
3 insights into Generation Z and fast fashion referral marketing
Running referral programs for 200+ brands gives us some fascinating insight into the psychology of referral for different demographics. Having built a reputation as experts in fast fashion referral marketing, through our work with Missguided, Lipsy and AX Paris among others, we have seen marked differences in what drives these customers to share a brand and what will in turn lead their friends to take up a recommendation.
Case study: How love of its signature prints means referral success for Cath Kidston
Customers of Cath Kidston love their signature prints with a hint of nostalgia. With such a loyal customer base, referral marketing is an obvious step to capture this advocacy and to drive the acquisition of new customers. Cath Kidston appointed Mention Me to power their referral programme, and since its launch in 2016 it has generated some fantastic results.