TikTok: what it is, who uses it and how it can drive sales for your brand

If excited chatter of social media app TikTok hasn’t yet reached you, it soon will.

Since launching in 2017, the social video app has racked up more than one billion downloads worldwide (full disclosure: two of those came from me and my 11 year old son). Last year, it beat the likes of Instagram and Snapchat to be the world’s fourth most downloaded app.


3 trends transforming modern retail (and the brands getting it right)

Picture your local high street. Okay, now picture it ten years ago.

It’s changed a lot, right?


Pinterest: from laggard to Ecommerce marketing force

Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things.


Mention Me win Best Tech Start-up award at Drapers Digital Festival

Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.


WeChat: the most powerful end-to-end marketing channel on earth?

Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.


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