As the year draws to a close, we look back on some of the defining trends and talking points of 2016, and predict how 2017 will shape up for the world of trust marketing.
5 Trends of 2016 Pointing to the Importance of Trust Based Marketing
Dark Social: A Star Wars baddie convention or an unknown source of marketing referrals?
Are you a closet Wookie fan? Why would you tell me - we haven’t even met.
But chances are you might let your closest friend know when you hear about the next film release. Therein lies the beauty of Word of Mouth. You can control who you tell and how you tell them to mitigate social risk. The risk of me frowning on your cinematic tastes.