At the start of this year, most brands were steadily chugging along the track of business growth.
Then Covid hit and, almost overnight, sent some hurtling up a vertiginous track at lightning speed.
5 sectors driving online sales in the pandemic (even now shops are open)
Marketing in a post-Covid world: the Stay-at-Home Heroes
In our first blog in this series, we wrote about how Nest-Builder brands surged in online orders and referrals when the world entered lockdown. This week, we're exploring the brands consumers turned to once they'd stocked up on the essentials: the Stay-at-Home Heroes.
Marketing in a post-Covid world: the Nest-Builders
In late March and early April, demand for the food and drink, health, and home and garden industries soared. Three months on, we explore how these brands continue to perform and adapt to changing consumer behaviour.
Closing the gap between new and loyal customers post-Covid
The global pandemic has rapidly accelerated declining consumer trust in brands. As people become increasingly conscious of brand values and spending money, taking a customer-centric approach to marketing has never been so important.
This marketing strategy will drive sales & business growth post-Covid
The marketing landscape is dramatically different to six months ago.
Budgets are frozen. Events are cancelled. Consumer behaviour has changed.
