Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship. Keen to harness this advocacy, they selected the Mention Me referral platform to power their refer-a-friend program to build new customer acquisition and reward their happy customers for sharing the brand.
Why referrals are in the bag for Radley
How Emma Bridgewater built on customer loyalty to generate referrals
Emma Bridgewater, the iconic pottery maker, has been a much loved British favourite for many years, with designs which are instantly recognisable.
Mention Me Shortlisted for 2016 Retail Week Award
We are delighted to be recognised by Retail Week in their 2016 Customer Experience Award line-up! Alongside the team at Karen Millen we’re shortlisted for the Best Use of Technology in the Customer Experience for the work we’ve done in creating the referral marketing journey for their customers. Click here to view the full short list - Shortlist
Learn more about our collaboration with Karen Millen
Focusing on Referral: The Glasses Direct Story (sorry, we couldn’t resist the pun)
Having enjoyed years of impressive organic growth, from a start-up in 2004 to becoming Europe's largest online prescription eyewear store, Glasses Direct decided it was time to add the referral marketing channel to their customer acquisition mix. They suspected they were working with the right ingredients for refer-a-friend success: happy existing customers and an innovative product worthy of sharing.
Without experience of managing the channel and scarce development resource they decided to look for a company that would provide the technology with an easy integration and help them optimise the channel.
Referral success story: Roku
Roku have found refer-a-friend to be one of their best channels for customer acquisition after turning it on in 2011.