News & views

Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.

With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.

Biscuiteers produce beautiful and witty biscuits which taste as good as they look. In fact, biscuits that people want to talk about. Wanting to harness this customer enthusiasm for the brand, Biscuiteers turned to Mention Me to power their refer-a-friend programme.

SPOKE is an exciting disruptor brand in the menswear market. Founded in 2014 it was born from the frustrations of finding quality menswear with a good fit. Customers quickly discovered their great fitting products took the pain out of shopping. With such a loyal customer base, SPOKE realised the potential that referral marketing could offer.

Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship. Keen to harness this advocacy, they selected the Mention Me referral platform to power their refer-a-friend program to build new customer acquisition and reward their happy customers for sharing the brand.

Trouva, meaning "lucky find", is an online marketplace for independent boutiques. It was set up to help these retailers compete against the bigger players by offering a global shopfront.