Why referral is more than skin deep for beauty brands

More than any other industry, beauty users are willing to offer their opinion or share their feedback post-purchase. In fact, Facebook reports that 46% of beauty consumers use social media to share their thoughts on something they've bought.

Referral marketing therefore, can offer health and beauty brands an extremely successful route for acquiring new customers. With the current lack of trust in traditional media, what could be more reassuring than a recommendation from a trusted friend?


Infographic: Hot or not? The sectors most likely to be referred.

Are there some products and services which are more likely to be recommended to friends and family than others? And what impact does age and gender have on the likelihood to refer?

Following on from our recent infographic on the characteristics of a referable brand, our research also examined the most frequently referred products and services split by demographic. From the revealing insights we have compiled this great infographic.


Benefit magnify their customer love with referrals

Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.

With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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