Did you know segmentation and A/B testing can increase your referral marketing and customer retention programme's performance by as much as 80%?
8 A/B tests to optimise your referral and retention marketing metrics
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
What compels us to act? What influences people to take a particular course of action?
This post will cover:
- How successful referral marketing campaigns are rooted in psychological persuasion
- The 6 weapons of influence that should be in every referral marketing toolkit
- How these 6 weapons of influence help convert your referral campaign into results
Psychology of referral: what really motivates customers to refer a friend
The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers' buying decisions.
Benefit magnify their customer love with referrals
Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.
With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.
Case Study: Swoon worthy furniture proves highly referrable
With a mission to make homes remarkable though distinctive design, beautiful craft and fair prices, Swoon Editions have built up a loyal customer base. Keen to harness this advocacy they decided to launch a referral programme, and selected the Mention Me platform to power it.