Mention Me has been selected to power the online referral programme for Holidaysafe, the award winning travel insurance provider.Founded in 2006, Holidaysafe offers a range of competitively priced travel insurance policies to suit every type of traveller. They also have a range of niche policies which have been designed after consulting with specialists. Holidaysafe avoids the ‘one size fits all’ approach that is common within this sector.
Holidaysafe recognised the opportunity to leverage the customer relationships and trust that they have built, by offering a platform for their loyal customer base to be able to share their positive experiences with the brand to drive new customer acquisition. They decided to partner with Mention Me, using their leading ‘refer a friend’ SaaS technology, to capitalise on these word of mouth referrals.
Amber Moon, Holidaysafe Brand Manager comments:
"We are only too aware of the transient nature of our customer base. We work hard to combat this, always looking for ways to engage with our customers. Already running online reviews, referral was the logical next step to reward our loyal customers and capitalise on the positive brand sentiment we have created. Mention Me’s platform stood out, especially with their tools to AB test different rewards, messages and sharing mechanisms to identify what resonates best with our customers.”
Andy Cockburn, CEO of Mention Me said:
“In a sector crowded with competing providers, Holidaysafe is a brand that will be able to experience immediate tangible results through a refer a friend campaign. Searching for a new travel insurance provider can be bewildering and time consuming, and so a friend sharing their great experience enables the customer to focus their time instead on planning their holiday! Confident that they have secured the best policy.”